Kickstarter is a means of crowdsourcing: finding backers for a creative project over the internet, whether that's something small like the upfront money to make a book's first printrun less hasslesome, or something huge like an all day event. Payments are arranged through Amazon, but no money changes hands until after the project's deadline, and only then if a project has reached its funding target.
And the fun part is that funding a project can get you extra rewards on top of the project's main goal. So if you sponsor a book launch, not only can you buy the book with your pledge, but you can also get cool additional tie-in goodies based on the amount of your pledge (otherwise known as tiered rewards).
As well as the Kickstarter for the printrun of A Series of Ordinary Adventures (at http://www.kickstarter.com/projects/can
So, go and explore. There are lots of other projects needing backing over there too.
Ask me stuff! Tell me about other cool projects I need to spread the word about!